01 Who we are
Tru72 Heating & Cooling is a residential HVAC company serving Oregon and Southwest Washington. The customer-facing brand is Tru72 Heating & Cooling. Services are delivered by the following legal entity:
- Larsell Mechanical Service, Inc. (Oregon CCB #40820), doing business as Tru72 Heating & Cooling.
- Portland office: 5 Centerpointe Dr, Ste 87, Lake Oswego, OR 97035 (service area: Portland metro and Southwest Washington).
- Albany office: 815-A SE 1st Ave E, Albany, OR 97321 (service area: Mid-Willamette Valley).
For questions about this Privacy Policy or about how your data is handled, contact privacy@tru72.com.
02 Information we collect
We collect information from three sources: information you provide directly, information collected automatically when you use the site, and information we receive from third parties.
Information you provide directly
- Contact and booking forms (name, phone number, email address, service address, equipment information, message)
- HousecallPro booking widget submissions (the same fields above, captured by HousecallPro and routed into our dispatch system)
- Tru Comfort and Mission Ready Plan enrollment (name, billing address, payment method). Payment is processed and tokenized by our payment processor; Tru72 does not store full card numbers.
- Financing applications (submitted by you directly to GoodLeap or Service Finance Company; see Section 06)
- Review submissions (name, rating, review text), aggregated through the Workflo reputation widget from Google, Facebook, Yelp, and Angi
- SMS opt-in records (phone number, opt-in source, timestamp; see Section 04)
- Career applications submitted via the Careers page
Information collected automatically
- IP address, browser type and version, device type, operating system
- Pages viewed, time on page, referring URL, navigation patterns
- Cookies and similar technologies (see Section 05)
- Approximate geographic location (city-level, derived from IP, used to highlight the nearest Tru72 location on the brand homepage)
Information from third parties
- Google Business Profile (when you click "Call" or "Directions" from a GBP listing)
- HousecallPro (booking confirmations, dispatch coordination, customer history)
- Workflo reputation widget (review aggregation from Google, Facebook, Yelp, and Angi)
- SMS gateway and aggregator providers (delivery confirmations, opt-out events)
03 How we use information
We use the information we collect for operational, service, and (where you have provided appropriate consent) marketing purposes.
Operational and service uses
- Respond to inquiries and questions submitted via the site, phone, or email
- Schedule and dispatch service, including technician routing and arrival communication
- Send appointment reminders, scheduling confirmations, and service updates
- Provide customer support before, during, and after service
- Process Tru Comfort and Mission Ready Plan memberships, recurring billing, and renewal communication
- Refer to financing partners only when you initiate the application and submit it directly to the partner
- Send review requests after a completed service
- Communicate operational changes (technician running late, parts arrival, schedule shifts)
- Comply with legal obligations (warranty records, tax records, Oregon CCB and Washington licensing record retention, business-record retention)
- Detect, prevent, and respond to fraud and abuse
- Maintain and improve the site through aggregate analytics
- File Energy Trust of Oregon rebate paperwork on behalf of qualifying Oregon homeowners
Marketing communication
We send promotional or marketing communications (email or SMS) only when you have provided the appropriate consent for that channel. You may opt out of marketing communication at any time without affecting your ability to receive operational and transactional messages necessary to deliver the service you have requested.
We do not sell personal information to third parties for their marketing purposes.
04 SMS and text messaging
If you opt in to receive SMS text messages from Tru72, the following terms apply. This section is provided to comply with the Telephone Consumer Protection Act (TCPA), the CTIA Messaging Principles and Best Practices, and A2P 10DLC carrier requirements.
Opt-in consent
We send SMS messages only to phone numbers from which we have received explicit opt-in consent. Consent is captured at the point of opt-in (web form, written authorization, or verbal confirmation documented in our dispatch system) and a timestamped record of that consent is retained for compliance review. We do not text phone numbers that have not consented.
What you can expect
SMS messages from Tru72 may include:
- Appointment reminders and scheduling confirmations
- Technician dispatch updates (on the way, running late, arrival notifications)
- Service completion notifications and follow-up
- Tru Comfort and Mission Ready Plan renewal and billing communication
- Review requests after a completed service
- Promotional messaging (sent only when you have provided explicit promotional consent, which is captured separately from operational consent)
Message frequency, rates, and carrier disclaimer
Message frequency varies based on the nature of your service and the messages you have consented to receive. Standard message and data rates may apply per your carrier plan; Tru72 does not control or set those rates. Carriers are not liable for delayed or undelivered messages.
How to stop receiving SMS
- Reply STOP to any message to opt out. Your opt-out is processed immediately upon receipt of the STOP reply and we will not send further messages of that type.
- Reply HELP for assistance, or contact privacy@tru72.com.
- You may re-opt-in at any time by submitting a new opt-in or contacting us directly.
Non-sharing of mobile information
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All text messaging originator opt-in data and consent records are excluded from any third-party sharing except vendors required to deliver the messaging service (such as SMS gateway providers, aggregators, and messaging platforms operating on Tru72's behalf).
Support
For SMS questions, opt-in confirmation, opt-out support, or consent record requests, contact privacy@tru72.com, call (541) 926-2321, or reply HELP to any message.
06 Third parties and service providers
We share information with service providers to operate the business and deliver services to you. We do not sell personal information to data brokers, advertisers, or other third parties for their independent marketing use.
Service providers
- HousecallPro powers our online scheduling widget, dispatch system, customer history, and operational communications. HousecallPro's privacy policy governs data we send to or receive from the platform.
- Workflo powers our reputation/reviews widget, aggregating reviews from Google, Facebook, Yelp, and Angi. Review data is publicly posted by you on those platforms and surfaced on our site.
- SMS gateway and aggregator providers process the delivery of text messages on our behalf. They receive the recipient phone number, message contents necessary to deliver the message, and delivery status.
- Payment processor processes Tru Comfort membership payments and one-time service charges. Card information is tokenized at the processor; Tru72 stores only the token reference, not the underlying card number.
- Google provides Google Analytics 4, Google Tag Manager, Google Business Profile interactions, Google Ads (when applicable), and reCAPTCHA on forms.
- Cloudflare provides DNS, CDN, edge personalization, and DDoS protection. Cloudflare sees IP and request metadata; it does not see form contents.
- LiteSpeed handles server-side caching only and does not access personal information.
- GoodLeap and Service Finance Company are our financing partners. When you apply for financing, you submit your application directly to the partner. Tru72 may receive an approval or decline status, not the underlying application data.
- Energy Trust of Oregon receives rebate paperwork on your behalf when you install qualifying equipment. We provide only the data required to file the rebate (homeowner name, address, equipment model, install date).
Legally required sharing
We may share information in response to a subpoena, court order, regulatory request (including from the Oregon Construction Contractors Board or Washington Department of Labor & Industries), or to prevent or investigate fraud, threats to safety, or violations of our terms.
07 Oregon consumer rights (OCPA)
Under the Oregon Consumer Privacy Act (OCPA), Oregon residents have the following rights with respect to personal information Tru72 controls:
- Right to confirm and access: request confirmation that we process your personal data, and obtain a copy of the data we hold
- Right to correct: request that we update inaccurate or incomplete data
- Right to delete: request that we delete personal data we have collected from you, subject to legal, tax, warranty, and contractor-licensing retention requirements
- Right to data portability: request your data in a portable, readily usable format
- Right to opt out of targeted advertising: opt out of processing for targeted advertising, sale, or certain profiling
- Right to non-discrimination: we will not deny goods or services, charge different prices, or provide different quality of service because you exercised an OCPA right
- Right to appeal: if we deny a request, you may appeal that decision; we will respond to the appeal within 45 days
To exercise these rights, email privacy@tru72.com or call (541) 926-2321. We respond to verified requests within 45 days as required by the OCPA. We may extend this period by an additional 45 days when reasonably necessary, with notice to you.
If we deny your request and you are not satisfied with the appeal outcome, you may contact the Oregon Attorney General's office.
08 Washington consumer rights
Washington residents are protected by the Washington Consumer Protection Act and the Washington My Health My Data Act. While Tru72 is not a regulated provider of health-related services, we voluntarily honor the following rights for Washington residents:
- Access: request a copy of the personal information we hold about you
- Correction: request that we update inaccurate or incomplete data
- Deletion: request that we delete your personal information, subject to legal, tax, warranty, and contractor-licensing retention requirements
- Opt-out of marketing email: use the unsubscribe link in any marketing email
- Opt-out of marketing SMS: reply STOP to any message (see Section 04)
To exercise these rights, email privacy@tru72.com or call (541) 926-2321. We respond within 45 days of a verified request.
09 Data retention
- Service and warranty records: retained for 7 years or as required by the warranty or applicable law, whichever is longer
- Oregon CCB and Washington licensing records: retained for the period required by the Oregon Construction Contractors Board and the Washington Department of Labor & Industries
- Tru Comfort and Mission Ready Plan records: duration of membership plus 7 years
- SMS opt-in and consent records: retained for the duration of the consent and for a reasonable period after opt-out, as required to demonstrate compliance with TCPA and carrier review
- Marketing contact data: retained until you opt out, then held on a 30-day suppression list to honor the opt-out
- Web analytics: aggregate data retained indefinitely; individual user data retained per the Google Analytics 4 default (14 months) unless adjusted
- Cookies: per the cookie's stated lifetime (session to 2 years)
10 Children's privacy
This site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If a parent or guardian believes a child under 13 has provided information, contact privacy@tru72.com and we will promptly delete it.
11 Security
We use reasonable administrative, technical, and physical safeguards to protect personal information, including:
- HTTPS encryption site-wide
- Access controls and authentication on internal systems
- Vendor due-diligence on the service providers we rely on
However, no method of transmission over the internet, and no method of electronic storage, is fully secure. While we use commercially reasonable safeguards, we cannot guarantee absolute security of information transmitted to or stored by us. If we become aware of a security incident affecting personal information, we will follow applicable Oregon and Washington breach-notification law.
12 Third-party links and embedded services
The site contains links to and embeds from third parties. Each is governed by its own privacy policy:
- HousecallPro booking widget and embedded scheduler
- Workflo reviews widget
- GoodLeap and Service Finance Company financing applications
- Energy Trust of Oregon rebate portal references
- Google Maps embeds and links on the contact and location pages
- Manufacturer warranty portals (Daikin and Goodman) and other outbound links
13 Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be announced via a banner on the site for at least 30 days, and the Effective date at the top of the page will be updated. Continued use of the site after the effective date of an update constitutes acceptance of the updated policy.
14 Contact
If you have questions about this Privacy Policy or about how your information is handled, please reach out:
- Email: privacy@tru72.com
- Phone: (541) 926-2321
- Mail (Portland office): Larsell Mechanical Service, Inc. dba Tru72 Heating & Cooling, 5 Centerpointe Dr, Ste 87, Lake Oswego, OR 97035, Attn: Privacy
- Mail (Albany office): Larsell Mechanical Service, Inc. dba Tru72 Heating & Cooling, 815-A SE 1st Ave E, Albany, OR 97321, Attn: Privacy
